phantom killer

phantom
killer

phantom
killer

An integrated Xbox–Minecraft feature rewards players with in-game items

via an “Energy Wallet” when they unplug their consoles. This could cut phantom load emissions, equal to removing 5M cars or planting 400M trees.

An AI-powered “double player” temporarily replaces gamers when they need a break, learning and replicating their unique playstyle. Distributed via DLC codes in Mac & Cheese packs, it lets players keep their team engaged while they rest or eat.

An integrated Xbox–Minecraft feature rewards players with in-game items via an “Energy Wallet” when they unplug their consoles. This could cut phantom load emissions, equal to removing 5M cars or planting 400M trees.

BRAND

BRAND

Kraft - Mac & Cheese

Kraft - Mac & Cheese

art director
Francesca piantoni
ART DIRECTOR
EUNICE RODRIGUEZ
art director
Francesca piantoni
copywriter
MARTINA CAVAGNA

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