A “reverse tourism” campaign encourages travelers to skip overcrowded cities and explore Spain’s rural España Vaciada.
Remixed street art with QR codes linking to Airbnb, Booking, and Expedia guides visitors to overlooked cultural and natural gems.
A “reverse tourism” campaign encourages travelers to skip
overcrowded cities and explore Spain’s rural España Vaciada.
Remixed street art with QR codes linking to Airbnb, Booking,
and Expedia guides visitors to overlooked cultural and natural gems.
art directors
art directors
Francesca piantoni - video
dominic Belén - mockup
Francesca piantoni - video
dominic Belén - mockup
copywriter
copywriter
martina cavagna
martina cavagna
More Projects
More Projects
A “reverse tourism” campaign encourages
travelers to skip overcrowded cities
and explore Spain’s rural España Vaciada.
Remixed street art with QR codes linking
to Airbnb, Booking, and Expedia guides visitors
to overlooked cultural and natural gems.
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